Barry Leffler is the Chief Marketing and Enrollment Officer for Medforth Global Healthcare Education, overseeing enterprise-wide marketing, communications, recruitment, and enrollment operations. Barry is a strong operational leader, strategic marketing executive, and brand builder, having transformed health care, media, and marketing organizations in local, national, and international markets throughout his career.
From 2014 to 2018, he served as the Chief Marketing Officer for Tenet Healthcare, a Fortune 150 healthcare services company operating hundreds of hospitals, outpatient centers, and physician practices nationwide. At Tenet, Barry established, led, and built a consumer engagement marketing organization, implementing an evidence-based approach with a focus on creating value for patients and providers and fostering growth.
Barry spent almost 15 years with NBC in executive roles ranging from President and General Manager of NBC 17 Raleigh leading the largest expansion of a local television station in the country to NBC Europe in London where he oversaw marketing, communications, and creative services for two pan-European cable satellite channels.
He is recognized as an industry-leading architect of strategy for the development, design, and use of contemporary marketing tools powered by strong CRM technologies, and a digital orientation.